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March 23, 2015

March Madness:
3 Concepts From The Tournament You Can Use In Business

September 21, 2014

Digital Marketing:
Be Relevant, Data-Driven and Precise

Why Buy Promotional Products?

March Madness: 3 Concepts From The Tournament You Can Use In Business

I absolutely love March Madness as it is the once a year event where, in the words of Carl Spackler from Caddyshack, “A Cinderella Story...” really rings true. No other sporting event can compete with the drama that will unfold over the next three weeks.

As the tournament kicks off, I see parallels between it and our business:

Underdogs Do Win. Jimmy Valvano and NC State, VCU, UAB, Georgia State…the list goes on. Every year numerous underdogs pull off major upsets. When your company is up against a big competitor, use the tourney as motivation to encourage and inspire your team to victory no matter what the odds are stacked against them.

Teamwork. Play for the name on the front of the jersey-not the back. The Champion more often than not is the team that exhibits chemistry and genuinely cares for each other while exhibiting laser like focus on the end Goal. Victory is almost assured when everyone is committed to the team, the vision and the unified goal.

Have Fun. One of NPN360’s Core Values is “Take our Business Seriously, but not Ourselves.” Work Hard, Enjoy the Journey and the results will take care of themselves. Life is a game-play it!