I absolutely love March Madness as it is the once a year event where, in the words of Carl Spackler from Caddyshack, "A Cinderella Story..." really rings true. No other sporting event can compete with the drama that will unfold over the next three weeks. < Read more >
Be Relevant, Data-Driven and Precise
All marketers would agree that digital technology has brought about a sea change in the world of marketing. The basic model has gone from almost exclusively "push" messages to more of a "pull" approach that combines traditional channels, such as advertising and direct mail, with strategies like search engine optimization, social media marketing, mobile and email marketing. < Read more >
Why Buy Promotional Products?
It's a fact: people love stuff. Stroll through a trade show sometime and see how much buzz a really cool giveaway creates. Next time you're at a conference, notice how eagerly attendees (yourself included) rummage through their "swag bags" to see what goodies the sponsors have provided. For event giveaways, corporate gifts, and dozens of other purposes, promotional products create an impression that lasts longer than any ad or business card. And the evidence is much more than anecdotal. Recent surveys revealed that:
76% of respondents could recall the company name on a promotional product they had received in the past 12 months... but only 53% could recall a single advertiser they'd seen in a magazine or newspaper in the past week.
72% of trade show attendees who received a promotional item remembered the name of the company that gave it to them—and 76% had a favorable attitude toward that company. Including a promotional product with a pre-trade show mailing increases the likelihood of attendees stopping by the booth.*
Here at NPN360, you’ll find the perfect promotional items for your business or organization—and our helpful staff is here to make selecting and ordering products fast, easy, and yes, even fun. < Find out more >
* Source: Promotional Products Association International (PPAI), 2009 Promotional Products Fact Sheet
Digital marketing is more than just clicking on links. It's a valuable tool that can engage both current and potential clients.